August 7, 2023, St. Petersburg, FL – Water Tower Research LLC (, a leading, digitally focused investor engagement and stakeholder communication firm, is pleased to announce that Doug Lane will join the firm as Head of Consumer Products.

Water Tower Research was founded to provide “Research for the Other 99%”, with a mission to improve the communication channels between companies and their stakeholders that have been impaired by dramatic structural changes to the conventional equity research and investor engagement models.

Commenting on the addition of Doug Lane, Joy Malone, Chief Operations Officer, stated, “We are very excited to add someone of Doug’s caliber to the Water Tower Research team. Our platform has grown significantly over the past two years. The addition of Doug to our team will enhance our ability to provide great incremental content, service clients, and expand our overall business in the consumer products sector.”

Also commenting on the hire of Doug Lane, Charlie Phippen, Chief Executive Officer, stated, “With Doug’s hire, our equity research analyst bench expands to 15 analysts. We will continue to opportunistically expand into other sectors moving forward with additional analyst hires.”

Doug was most recently Vice President of Investor Relations and Strategy at Tupperware Brands.  Previously, he spent more than 20 years as a sell-side equity analyst covering branded consumer product companies, more recently running his own boutique equity research firm focusing on companies that deploy a direct-to-consumer business model.

Before Lane Research, Doug covered dozens of companies across the market capitalization spectrum for Jefferies, Avondale Partners, and Merrill Lynch, earning a total of 12 equity analyst awards from the Wall Street Journal’s “Best on the Street” and StarMine in several branded consumer categories, including StarMine’s #1 stock picker and #2 earnings estimator in 2019 for Personal Products. Doug has been frequently quoted in the financial press and has appeared on financial news networks such as CNBC and Bloomberg. He has also been widely regarded for his deep knowledge of the direct selling business model, often used as a resource for trade publications, and as a speaker at live events.

Doug earned his MBA at Loyola University in Baltimore with a concentration in Finance and his BSBA at the University of Richmond with a concentration in Management Systems and Economics. He is a CFA charterholder, and while employed at investment broker/dealers was FINRA registered with his Series 7, 63, 86, and 87 licenses.

About Water Tower Research (WTR)

Water Tower Research is modernizing Investor Relations through research-driven communications and Investor Engagement. Sound investment research begins with good information. At WTR, we help companies and investors connect by creating expert information flow and strategies that are the foundation of a successful modern investor relations platform. Our analysts and capital markets professionals bring decades of unrivaled Wall Street experience and insight to a new digital world of investor communications and engagement. Our research and investor content are distributed across traditional research aggregators like Bloomberg, FactSet, etc., proprietary direct distribution lists, social media, search engines, and our website. As a result, every institutional and retail investor has equal access to our high-quality company research. Our mission is to help companies take control of their IR program and proactively reach investors while bringing investors a consistent flow of quality information to help them understand our clients’ businesses, industries, and the investment opportunities they present. MiFID II is a legislative framework instituted by the European Union (EU). One of its directives concerns the unbundling of payments for equity research from execution. Because Water Tower Research’s research materials are paid for by issuers and is publicly available and/or offered generally to investment firms and others free of charge, we believe that such information constitutes a “non-monetary benefit” that is not subject to the requirements of MiFID II.

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Contact Information:

Name: Water Tower Research LLC
Email: [email protected]
Job Title: WTR Investor Engagement

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