New York, NY – March 15, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge, brought by competitor S.C. Johnson & Son, Inc. (SCJ), PurposeBuilt Brands, Inc. and Weiman Products, LLC voluntarily discontinued “non-toxic” and “eco-friendly” advertising claims for its Weiman cleaning products.
SCJ challenged “non-toxic” and “eco-friendly” advertising claims, which appeared on Weiman product labels, the Weiman website, and third-party retail websites including Amazon.com.
During the proceeding, PurposeBuilt informed NAD that all the challenged claims had been or would be permanently discontinued. Therefore, NAD did not review the claims on their merits.
In its advertiser statement, PurposeBuilt agreed to comply with NAD’s recommendations and stated that it “had discontinued, or had scheduled to discontinue following a sell-through of packaging, all of the challenged claims prior to SCJ’s commencement of the present challenge.”
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About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.