- Fresh Thyme Markets gives Else access to consumers seeking fresh, organic, and natural foods with Else expecting a significant increase in new customers looking to provide complete plant-based nutrition to their babies and children.
VANCOUVER, BC, December 1, 2022 – ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) (“Else” or the “Company”), announces that it will start selling its full range of Baby, Toddler and Kids Nutrition product at all 71 Fresh Thyme Market stores in IL, IA, WI, MN, MO, IN, MI, OH, KY and PA. Fresh Thyme will offer Else Toddler, Toddler Omega, Kids Nutritional Drink Chocolate, and Vanilla, as well as three flavors of Baby Super Cereal to its customers.
“At Fresh Thyme Market, we are committed to offering our customers real food at low prices, helping people live better and healthier lives.” said Liz Zolcak, President of Fresh Thyme Market. “Else’s plant-based food is a natural fit and will help meet our shoppers wherever they are on their wellness journey. We couldn’t be more excited to partner with them in all our Fresh Thyme Market locations.
Fresh Thyme is a local, community grocer focused on offering consumers the fresh, natural and organic food options. Families will now be able to choose Else Nutrition for their babies, toddlers, and children. As Fresh Thyme’s customer base is focused on better-for-you food options, Else is optimistic about reaching new audiences, especially mothers of babies and toddlers.
“Fresh Thyme is a company based on the same values as Else of providing families with the healthiest, most natural nutrition at affordable prices” said Hamutal Yitzhak, CEO, and Co-Founder of Else Nutrition. “We are very excited about being in Fresh Thyme Market as we know their customers are looking for exactly what we have to offer, and the credibility from being on the shelf at Fresh Thyme will encourage many families to try Else products for the first time.”
About Fresh Thyme Market
Fresh Thyme Market, a local, community-focused grocer with 71 stores in 10 states throughout the Midwest, was born from a genuine desire to help people live better and healthier lives. Every day Fresh Thyme Market works to be a trusted resource in our communities, bringing people access to real food at real affordable prices. With a local focus on what the community needs, each store provides fresh, natural and organic food at affordable prices. By offering an immersive, intuitive shopping experience, Fresh Thyme Market meets people wherever they are on their journey to living a healthier lifestyle. To learn more, visit freshthyme.com.
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the “2017 Best Health and Diet Solutions” award at Milan’s Global Food Innovation Summit. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed on TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTCQX Markets under the trading symbol BABYF and the Frankfurt Exchange under the symbol 0YL. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents and gained national retailer support from Sprouts Farmers Market, and achieved rapid sales growth. Else became the #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category. It won the ‘Best Dairy Alternative’ Award 2021 at World Plant-Based Expo and was a Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category. During September 2022 Else Super Cereal reached the #1 Best Seller in Baby Cereal all brands on Amazon.
Investor Relations Contact:
Lytham Partners, LLC
Mr. Ben Shamsian
New York | Phoenix
TSX Venture Exchange
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