Custom Legal Marketing, the law firm marketing agency that guarantees exclusivity to its nationwide portfolio of clients, turned 18 years old in January.
Before Facebook was a household name; before Twitter was founded; before YouTube was a company; and before social media marketing was on the radar of any business, Custom Legal Marketing’s parent company, Adviatech Corp. was born.
Adviatech was established on January 13, 2005, founded by Chris Kazor and Jason Bland in Tampa, Florida. The company name is a portmanteau derived from Advertising Via Technology. Digital marketing was the mission from day one and that hasn’t changed.
Immediately after launching, Adviatech created the SEO | Law Firm brand along with an insurance marketing service and a search engine that was built to better understand Google’s inner workings. While initially, the legal industry was not the company’s sole focus, SEO | Law Firm quickly became Adviatech’s dominant brand and would later become Custom Legal Marketing.
Adviatech has sold all of its non-legal brands and since 2014, the company has committed itself entirely to one mission… building bigger law firms. A mission that it carries out through its law firm SEO agency, Custom Legal Marketing, Law Firm Newswire, the media outreach service created in 2010, and Bigger Law Firm Magazine, a print and digital publication started in 2011.
In 2012, the company expanded westward and established a second office in San Francisco, CA, which now serves as the company’s headquarters.
In 2022, Custom Legal Marketing built CLM Studio after taking over a vacant office on the third floor of their Kearny Street location. CLM Studio handles post-production editing and produces video content for Custom Legal Marketing and Bigger Law Firm Magazine. The studio won a Viddy Award and W3 Award in 2022 for the Sommers Schwartz commercial, “What does it take to be a champion?”
Custom Legal Marketing’s design team has been recognized with multiple Webby Honorees, W3 Awards, WebAwards, Muse Awards, MarCom, Interactive Media Awards, and many others.
The management team at CLM has contributed to Forbes, Inc., Entrepreneur and many other business and industry publications and Custom Legal Marketing maintains an A+ rating with the Better Business Bureau.
Custom Legal Marketing
An Adviatech Company
1111 Kearny Street
San Francisco, CA 94133