Market Overview:

The global Canned Tuna Market was valued at USD 7.729 billion in 2021 and is expected to reach USD 10.490 billion by the year 2028, at a CAGR of 4.46%.

Canned tuna is a type of fish product that undergoes processing and is then sealed in an airtight container, followed by exposure to heat. This preservation method allows the tuna to be stored for an extended period, typically between 1 to 5 years. Tuna is rich in omega-3 fatty acids, high-quality protein, and essential vitamins. It also has a low acidity level, which is beneficial for heart health. Due to these nutritional qualities, tuna is considered a healthy dietary choice, promoting the well-being of the liver, and heart, and supporting healthy brain development. The demand for canned tuna is experiencing significant growth in market share, driven by increasing demand from wholesale dealers, online shops, and offline stores. However, it is important to note that the rising awareness and compassion towards animals, as well as the increasing trend of adopting a vegan lifestyle, could potentially pose constraints for the canned tuna market in the projected period.

Top Key Players for Canned Tuna Market:

  • Dongwon (South Korea)
  • Bumble Bee Foods (US)
  • Crown Prince Inc. (US)
  • Natural Sea (US)
  • Wild Planet (US)
  • American Tuna (US)
  • Century Pacific Food (Philippines)
  • Frinsa del Noroeste (Spain)
  • Hagoromo (Japan)
  • Thai Union Group (TUF) (Thailand) and Other Major Players

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Market Dynamics and Factors:      

Increasing consumer demand is the primary driver of the canned tuna market. Consumers are seeking convenient and ready-to-eat food options, and canned tuna fits this demand perfectly. With its long shelf life, nutritional benefits, and versatile usage, canned tuna has become a popular choice among health-conscious individuals and those with busy lifestyles. The widespread availability of canned tuna through various distribution channels has also contributed to its market growth. Overall, the increasing consumer demand for convenient and healthy food choices has played a significant role in driving the growth of the canned tuna market.

Expansion into emerging markets represents a significant opportunity for the canned tuna market. Emerging markets, particularly in Asia and Latin America, are experiencing rapid urbanization, a growing middle class, and increasing disposable incomes. These factors contribute to the rising demand for convenient and nutritious food options. By entering these markets and establishing a strong presence, canned tuna brands can tap into a large consumer base and capture new customers. This expansion can be facilitated through strategic partnerships, distribution agreements, and localized marketing strategies that take into account the unique preferences and cultural nuances of each market. With the right approach, companies can leverage the growth potential of emerging markets and further propel the growth of the canned tuna market.


The Report Will Include A Major Chapter

  • Patent Analysis
  • Regulatory Framework
  • Technology Roadmap
  • BCG Matrix
  • Heat Map Analysis
  • Price Trend Analysis
  • Investment Analysis

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Key Industry Development:

In March 2023, The Global Tuna Alliance unveiled a new initiative called “Can of Tuna.” During the annual seafood buyers’ event held in Boston, the Global Tuna Alliance (GTA) introduced a new “product” that will not be available for purchase in the partner supermarkets.

In January 2023, A food tech startup introduced a canned tuna alternative to the market. Vgarden, Ltd., a food technology startup, has expanded its range of private-label meat and dairy alternatives with the introduction of a fish-free canned tuna. This innovative product is made from pea protein and aims to provide a sustainable and vegan alternative that closely resembles traditional canned tuna.

 Canned Tuna Market Report Highlight:

  • By Type, Canned White Tuna holds a larger market share as compared to Canned Light Tuna. Canned White Tuna is known for its firm and tender texture, making it a preferred choice for various culinary applications.
  • By Distribution Channel, Supermarkets and Hypermarkets Segment is expected to register the highest growth during the projected period. The canned tuna market is predominantly dominated by the supermarkets and hypermarkets segment. These large retail establishments offer a wide range of canned tuna products to consumers, making them easily accessible and readily available.
  • The Europe region is expected to have the highest share of the Canned Tuna Market over the projected period. The cultural affinity towards seafood, coupled with the popularity of canned tuna as a convenient and versatile food option, drives its market dominance.

Central to our report are the company profiles and competitive analysis, providing insights into market players’ overview, market roles, and operating business segments. We evaluate their financial performance, production volume, sales volume, and sales margin while highlighting recent market developments. Our market research offers invaluable intelligence and strategic insights to drive informed decision-making. By capitalizing on emerging opportunities and understanding the competitive landscape, our report empowers businesses to thrive in the Global Canned Tuna Market.

Canned Tuna Market Segmentation:

By Type

  • Canned White Tuna
  • Canned Light Tuna

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retailers

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Report Coverage:


                Report Details

Base Year


Forecast Period


Market Value In 2028

USD 10.490 Billion

Key Opportunities

Rapid Adoption of Several Nutrients and Vitamins like omega-3, vitamin B6.

Key Market Drivers:

Increasing demand for the super-frozen and ready to eat processed food.

For this report, Introspective Market Research has segmented the Canned Tuna Market based on region:

Regional Outlook (Revenue in USD Million; Volume in Units, 2022-2028)

North America

  • US
  • Canada
  • Mexico

Eastern Europe

  • Bulgaria
  • The Czech Republic
  • Hungary
  • Poland
  • Romania
  • Rest of Eastern Europe

Western Europe

  • Germany
  • UK
  • France
  • Netherlands
  • Italy
  • Russia
  • Spain
  • Rest of Western Europe

Asia Pacific

  • China
  • India
  • Japan
  • South Korea
  • Malaysia
  • Thailand
  • Vietnam
  • The Philippines
  • Australia
  • New Zealand
  • Rest of APAC

Middle East & Africa

  • Turkey
  • Bahrain
  • Kuwait
  • Saudi Arabia
  • Qatar
  • UAE
  • Israel
  • South Africa

South America

  • Brazil
  • Argentina
  • Rest of SA

Our studies are based on extensive array of primary and secondary sources and ensures the utmost accuracy and reliability in our findings. At the core of our study is an in-depth analysis of the Canned Tuna market ecosystem, where we thoroughly examine the functions and interdependencies of various market stakeholders. Through our expert utilization of trusted methodologies, including SWOT Analysis, Porter’s Five Forces Analysis, and Price Trend Analysis, we offer a comprehensive understanding of both the regulatory landscape and the prevailing trends shaping the industry. Furthermore, in our report we offer company profiles and competitive landscapes with profound insights into market players’ roles, overviews, operating business segments, products, and financial performance. By carefully evaluating critical metrics such as production volume, sales volume, and sales margin, we equip our clients with a comprehensive comprehension of their market position.

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