InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the “Global Anti-Counterfeit Packaging Market Size, Share & Trends Analysis Report By Authentication Packaging Technology (Ink And Dyes, Security Inks, Holograms, Watermarks, Taggants), Track and Trace Packaging Technology (Barcode Technology, RFID Technology) and Application (Food Packaging, Pharmaceutical Packaging)- Market Outlook And Industry Analysis 2031″


The global anti-counterfeit packaging market is estimated to reach over USD 454.01 billion by 2031, exhibiting a CAGR of 14.03% during the forecast period. 


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Anti-counterfeiting packaging is the technique of safeguarding the product to stop and avoid counterfeiting and intellectual property infringement. Packaging entails wrapping the product and labelling that covering with specific identification marks for each product so that it can be monitored and traced and any attempts at counterfeiting are thwarted. The emergence of counterfeit goods, rising brand awareness, consumer awareness of product information, the growth of e-commerce, improvements in printing technology, and concerns about the effects of counterfeit packaging on marketing strategies for goods and consumer health are driving the market for anti-counterfeit packaging. The market for anti-counterfeit packaging will also see new opportunities brought about by expanding consumer awareness, technological improvement, and corporate collaboration throughout the projected period. However, anti-counterfeit packaging must be produced at high installation and innovation costs, deterring new competitors and potential customers from adopting such solutions and limiting industry growth.


List of Prominent Players in the Anti-Counterfeit Packaging Market:

  • 3D AG (Switzerland)
  • 3M Company (US)
  • Advanced Track and Trace (France)
  • AlpVision S.A. (Switzerland)
  • Ampacet Corporation (US)
  • Applied DNA Sciences Inc (US)
  • Atlantic Zeiser GmBH (Germany)
  • Authentix, Inc.
  • Avery Dennison Corporation (US)
  • CCL Industries (US)
  • Du Pont De Nemours and Company
  • Impinj Inc. (US)
  • Intelligent Label Solutions (UK)
  • SATO Holdings (Japan)
  • Savi Technology Inc.
  • SICPA Holding SA (Switzerland)
  • SML Group (Hong Kong)
  • Systech International (US)
  • Tracelink Inc. (US)
  • TruTag Technologies, Inc. (US)
  • Zebra Technologies Inc. (US)


Market Dynamics:


The expanding demand for packaging products from the pharmaceutical, cosmetic, and food and beverage industries is the main factor propelling the expansion of the anti-counterfeit packaging market. Due to an increase in counterfeiting incidents and the resulting financial losses for brand owners, manufacturers are turning towards creating items with anti-counterfeit packaging. The retail sector is the main user of anti-counterfeit packaging, with a focus on food and electrical and electronic products. Various counterfeit goods have entered the market due to the recent sharp growth in customer demand for e-commerce purchases.



The high production and investment costs are the primary issue limiting the expansion of the anti-counterfeit packaging sector. Without a cost-effective solution, this might be a substantial obstacle for businesses looking to benefit from this new technology. Packaging fraud has become a serious concern for businesses trying to safeguard their brands. Few businesses can afford anti-counterfeit packaging materials on their own because of their high production and investment costs. Additionally, because they do not sell enough products to recoup their investment quickly, many businesses lack the critical mass necessary to make it beneficial to spend in the battle against counterfeiting.


Regional Trends:

North America anti-counterfeit packaging market is expected to register a major market share in revenue and is projected to grow at a high CAGR shortly. It is anticipated that rising consumer demand for electronics, healthcare products, cosmetics, and food and beverages will have a considerable positive impact on industry growth. The traceability of these products has greatly increased as a result of the rising transparency demands of consumers. The existence of complex anti-counterfeit regulations has aided the market’s expansion. Besides, the Asia Pacific region had a substantial share in the market. It is growing as a result of improved consumer education, which has led to a better comprehension of product-related information and increased demand for fake packaging in the area.


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Recent Developments:

  • In April 2022, the opening of Avery Dennison’s brand-new, cutting-edge production facility in Greater Noida was announced. Through this new facility, the business will centralize its manufacturing processes in order to better meet client expectations while utilising new technology and increasing efficiencies.
  • In July 2021, Strategic IP Information Pte Ltd., Asia’s top online brand and content rights protection company, was bought by Authentix (SIPI). Through this tactical purchase, Authentix’s portfolio of digital security technologies will now encompass online anti-counterfeiting and content rights solutions, broadening the range of services we can provide to clients seeking brand protection.


Segmentation of Anti-Counterfeit Packaging Market-

By Technologies   

  • Authentication Packaging Technology
    • Ink And Dyes
    • Security Inks
    • Holograms
    • Overt Holograms
    • Covert Hologram
    • Watermarks
    • Physical Paper Watermark
    • Digital Watermark
    • Taggants
    • Detection Taggants
    • Identification Taggants
  • Track and Trace Packaging Technology  
    • Barcode Technology
      • Bar Code Labels
      • Paper Barcode Labels
      • Aluminum Barcode Labels
  • Polyester Barcode Labels
    • Ceramic Barcode Labels
  • RFID Technology
    • Low Frequency RFID
    • Ultra-high Frequency RFID
    • High Frequency RFID

By Application      

  • Food Packaging
    • Canned Food Packaging
    • Convenience Food Packaging
    • Baby Food
    • Packaged Bakery Products
    • Confectionery
    • Packaged Dairy Products
    • Packaged Meat Products
    • Packaged Seafood
  • Pharmaceutical Packaging
    • Over The Counter Drugs
    • Prescription Based Drugs

By Region-

North America-

  • The US
  • Canada
  • Mexico


  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe


  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa


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