Water Tower Research Publishes Initiation of Coverage Report on MCAP Acquisition Corp. (NASDAQ: MACQ) Titled ” Merging with AdTheorent, Ad AI Technology Leader Projecting 30% CAGR Going Public at 28% Discount to Peers”

December 14, 2021, CHICAGO, IL – Water Tower Research (www.watertowerresearch.com) has published an Initiation of Coverage report on MCAP Acquisition Corp / AdTheorent (NASDAQ: MACQ) as MCAP Acquisition is merging with AdTheorent. AdTheorent is a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers.


“AdTheorent’s approach uses aggregated and statistical data sets for modeling and targeting, moving AdTheorent’s clients beyond cookie based or other ID/profile-based targeting,” said John M.A. Roy, Ph.D., Managing Director, Technology at Water Tower Research.


“Revenue for 3Q21 was up 36% YoY and the company is projecting 28% growth in 2022 and 26% growth in 2023 with adjusted EBITDA margins of 28% and 31%. The connected television market is a major growth driver for AdTheorent with nearly 300% growth YoY in 3Q21, and 240% growth expected in 2022. With 10 years of operating history, AdTheorent has a proven technology and business model that many SPACs lack.”


We will be hosting Jim Lawson, CEO of AdTheorent on Tuesday, December 14, 2021 at 11 am EST for a second of our WTR Fireside Chat Series with AdTheorent. Register for the event here.  

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Tags: adtech, Artificial Intelligence,  Machine Learning, Digital Advertising, GARP, Demand Side Platform, Privacy-Forward