In response to strong consumer demand, Else is expanding its presence in the Western US with plant-based complete nutrition products for toddlers and kids.
VANCOUVER, BC, May 12, 2022 – ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) (“Else” or the “Company”) the Plant-Based baby, toddler and children nutrition company, announces that it has received approval for its novel Plant-Based Complete Nutrition for Toddlers & Kids to be listed at Lassens Natural Food & Vitamins stores and will be available sometime in May at all 11 retail outlets.
“The expansion of our Clean Label, Plant-Based Nutrition products for early childhood into Lassen’s outlets is important,” said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. “This further bolsters Else’s California’s presence, where demand for Else products has already been strong, and further aligns us with a retail partner that echoes our value of providing high quality and healthy natural products to families.”
In 1971 Oda Lassen saw the need in her community for wholesome, low-processed, and additive-free foods and supplements and thus opened the doors of the first Lassen’s Health Food Store. Over 40 years and eleven stores later, Oda’s family and the dedicated Lassen’s team continues to be driven by her original commitment to providing 100% organic produce and uncomplicated, wholesome, good-for-you products.
About Else Nutrition Holdings Inc.
Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the “2017 Best Health and Diet Solutions” award at Milan’s Global Food Innovation Summit. Else won ‘Best Dairy Product Alternative’ at World Plant-Based Expo 2021 in New York earlier in December 2021. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top Seller in the baby and toddler formula category on Amazon. The holding company, Else Nutrition Holdings Inc., is a publicly-traded company listed on the Toronto Stock Exchange under the trading symbol BABY and quoted on the US OTC Markets QX board under the trading symbol BABYF on the Frankfurt Exchange under the symbol 0YL. Else’s Executives include leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics, and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children’s Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children’s Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.
For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.
Investor Relations Contact:
Lytham Partners, LLC
Mr. Ben Shamsian
New York | Phoenix
TSX Venture Exchange
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