Research report published by Proficient Market Research “Global Immune Health Supplements Market, By Type (Probiotics, Vitamins, Minerals, Herbal Extracts and Others); By Form (Liquid, Capsules and Soft-gels, Powder and Others); By Sales Channel (Supermarket and Hypermarket, Online, Pharmaceutical Stores and Others) Market – Growth, Future Prospects, Post COVID-19 Scenario 2021 – 2028”, states that the global immune health supplements market is expected to grow at a CAGR of 7.8% during the forecast period from 2021 to 2028.

Immune Health Supplements market is growing rapidly due to concern for maintaining the immunity of the body. Increasing spread of COVID-19 is increasing the need for maintain a healthy immune system as the virus disrupts the immune system and thereby healthy immune system of an individual is very necessary as it helps develop strength to fight the virus and can withstand the virus infection. Thereby, with the COVID-19 pandemic, adoption of immune health supplements is rapidly increasing the growth of the market globally.

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Several types such as probiotics, vitamins, minerals, herbal extracts among others offer a viable immunity for individuals to incorporate it into their daily diet. Moreover, vitamins are proven to improve the immunity of an individual and hence they are increasingly being incorporated and are affordable too.

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Market Players

Some of the key players in the market include Glanbia, Plc., Bio Tech Pharmacal, EuroPharma, Inc., Bayer AG, Vital Nutrients, Nutramax Laboratories, Herbalife Nutrition, Daflorn Ltd., BioGaia and Pfizer.

Trends and Future Outlook:

In March, 2021: Glanbia Nutritionals has launched refreshed products which include Neo Shield which has been mainly formulated for the immune and cognitive system.

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Based on type, the immune health supplements market is segmented into the following:

        Probiotics
        Vitamins
        Minerals
        Herbal Extracts
        Others

Vitamins segment held the overall market in terms of market value

In 2020, the vitamins segment led the overall market in terms of market value accounting for over 35% of the global market. As per the reports, huge population is accounted for lacking vitamins in the body, therefore increasing the demand of vitamin segment immune supplements in the market.

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Based on Form, the Immune Health Supplements market is segmented into following:

        Liquid
        Capsules and Soft-gels
        Powder
        Others

Capsules and Soft-gels segment accounted for largest share in the overall immune health supplements market

In 2020, the capsules and soft-gels segment accounted for largest share in the overall immune health supplements market in terms of market value. In addition, with the ongoing health crisis of COVID-19, the segment is also expected to witness continued demand during the forecast period from 2020 to 2028.

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North America held the largest share in the immune health supplements market

In 2019, North America held the largest share in the immune health supplements market due higher concentration of healthcare as well as pharmaceutical companies. Rapid growth of the business sector and high-tech innovative techniques by the manufacturing companies are also expected to be the major factors driving growth in the region

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