The global affiliate marketing platform market held a market value of USD 19,217.4 million in 2021 and is expected to grow at a CAGR of 7.7% from 2022 to 2030.

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The global affiliate marketing platform market is anticipated to grow owing to the increasing inclination of affiliate marketing platforms by industries in hospitality, healthcare, retail, and commerce. The high earning, substantial number of generation of employment opportunities, and the cost effectiveness of the program to businesses fuels the growth rate of the industry.

The players operating in the industry are generating high awareness regarding these affiliate marketing platforms. In light of this, the demand and usage for these platforms has significantly increased. For instance, in November 2020, Admitad announced that it witnessed high volumes of online purchases of the tune of 17 crores during the Diwali period in India.

Based on region, the global affiliate marketing platform market has been segmented into North America, Middle East & Africa, Europe, Asia Pacific, and South America. The North American market for affiliate marketing platform held the largest market share of more than 40% in 2021.

The global affiliate marketing platform market is segmented based on product, application, industry, and channel. The cost per click segment is estimated to cross the mark of USD 5,000 million revenue by 2027.

The top four players in the market held near about 65% market share. The prominent players operating in the global affiliate marketing platform market include Admitad, Affiliatly, Alibaba, Amazon, AWIN, Bluehost, CJ Affiliate, Clickbank, Converting Team, CrakRevenue, eBay,, iDevAffiliate, LeadDyno, Leadpages, Omnistar Affiliate, Post Affiliate Pro, Rakuten, Referral Rock, ReferralCandy, Refersion, ShareASale, Shopify, StudioPress, Tapfiliate, Targeleon, Tradedoubler, and others.

The list of CFD Brokers includes XM Global Limited, BDSwiss Group, eToro, FxPro Group Limited, ForexTime Limited, IC Markets, IG Group plc, IronFX, Pepperstone Group Limited, XTB, VantageFX, Plus500, MultiBank, AvaTrade, ActivTrades, Eightcap Affiliates, Libertex Affiliates, Blackbull Affiliates, FP Markets, among others.

Recent Developments by Market Players in the Global Affiliate Marketing Platform Market

  • In September 2021, Publisher discovery announced its partnership with Everflow in order to address the complications, scale and functionality required by modern marketers.
  • In December 2021, Alibaba partnered with Wallonia Export & Investment Agency (AWEX) to help Belgium SMEs go digital.
  • In January 2021, Admitad acquired Tapfiliate, the Dutch subscription-based SaaS-platform. The advertisers can manage their affiliate programs on their own. By buying Tapfiliate, Admitad aims to increase its micro B2B penetration, as well as acquire another 1500 active clients for its core business, the Affiliate Network.
  • In October 2020, Admitad India, one of India’s leading affiliate networks, on-boarded the electronics retailer Vijay Sales as an exclusive advertiser on the platform for their affiliate marketing practices. This move will permit them to connect with prospective publishers, who shall promote their products across the board, on different online mediums.

Market Segmentation

By Product

  • Cost Per Sale
  • Cost Per Lead
  • Cost Per Click

By Application

  • Physical Products
  • Virtual Products

By Industry

  • Hospitality
  • Healthcare
  • BFSI
    • Banks
    • NBFCs
    • Investment/Trading Firms
      • Multi Asset Brokers
      • Others
    • Insurance
    • Entertainment and Media
    • Retail and e-commerce
    • Consumer Goods
    • ITeS
    • Payment and Ticketing
    • Sales and Marketing
    • Others

By Channel

  • Direct Sale
  • Distribution Channel

By Region 

North America

  • The U.S.
  • Canada
  • Mexico


  • The UK
  • Germany
  • France
  • Spain
  • Italy
  • Russia
  • Rest of Europe

Asia Pacific

  • China
  • India
  • Japan
  • Australia & New Zealand
  • Rest of Asia Pacific

Middle East & Africa

  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA

South America

  • Argentina
  • Brazil
  • Rest of South America

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