Fruit Pulp Market size is $1.2 Billion in 2019, growing at a CAGR of 5.4% during the forecast period 2020-2025. Fruit pulp is the non-concentrated pulpy food product extracted from the edible portion of the fruit through the required technical process, consisting mainly of total solids. The texture of the pulp is mushy and can contain traces of fruit. For the development of jams, jellies, cake fillings, and marmalades, fruit pulps are commonly used. The most essential food commodity obtained from fresh fruit processing is fruit pulp. The use of fruit pulp to produce a product enhances not only the color, but also improves the finished products taste. It is also commonly used in food products such as yoghurts, juices, and baby food.
Fruit Pulp Market Segment Analysis – Distribution Channel
In 2019, E-Commerce segment dominated the Fruit Pulp Market in terms of revenue is estimated to grow at a CAGR of 6.1% owing towards ease of availability of wide variety of goods with different flavors offered by all brands with reasonable discounts. The main factor behind the segmental increase is the increasing number of smartphones and internet users. The cash back and home delivery services are offered by these companies which further provide growth towards the market. In order to save time, the increasing hectic lifestyle often encourages customers to buy drinks or food products from online websites. Major businesses are working to expand their client base with online retailers, including Big Basket. They also create their online portals and websites to promote the growth of the market in order to increase product sales.
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Fruit Pulp Market Segment Analysis – Geography
In 2019, the North America region dominated Fruit Pulp Market in terms of revenue with a market share of 33% owing towards rising public & private funding for R&D in this region. The prioritization in the production of fruit over grains by the Government in this region for the development of the farming aids to the regional growth. Government has taken initiatives to promote technological advancements and initiatives to escalate the development process are key factors in the growth of the Fruit Pulp market. Asia Pacific is projected to record the fastest growth rate during the forecast period 2020-2025.
Fruit Pulp Market Drivers
Increasing Self-life of Fruit Pulp Products
A longer storage life without much alteration to the natural content and taste is the key factor driving global consumer demand for fruit pulp. A longer shelf life also means lower transport and storage costs, and this factor encourages producers to increase the production of fruit pulp. After processing the pulp, frozen or cooled fruit pulp retains all the vitamins, minerals, and proteins obtained. Also, the demand for fruit pulp from fruit-based beverage manufacturers has increased owing to the rising use of fruit pulp in beverages to improve taste and flavor.
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Fruit Pulp Market Challenges
Production of Bacteria and Viruses
Fruit production uses synthetic pesticides, herbicides, hexane residue, sewage sludge, antibiotics that encourage growth and residues of ractopamine drugs that are toxic to nature and human beings that can be embodied in fruit pulp. In contrast to other forms of fruit concentrate, fruit pulp can also quickly produce bacteria and viruses that limit market growth. Lack of sufficient storage facilities, vulnerability to leaching and transportation is hindering the market’s growth.
Fruit Pulp Industry Outlook
Product Launches, Merger & Acquisition, joint ventures and R&D activities are key strategies adopted by the players in the Fruit Pulp Industry. Fruit Pulp top 10 companies include Paradise Juice Private Limited, Harvestime, Iprona The Fruit Company, Doehler Group, Tropicana, Shimlahills, Keventer Group, Trop Juice, Pursuit and Tropifruit.
In April 2019, Doehler Group, is a global producer, marketer and provider of technology-driven natural ingredients, ingredient systems and integrated solutions for the food and beverage industry acquired the in Italian firm Nutrafood to boost its plant-based food and beverage offer.
Related Reports :
A. Fruit And Vegetable Ingredients Market
B. Dairy Ingredient Market
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