Draper and Kramer Mortgage Corp. Levels Up Branding Strategy with Adwerx Enterprise
Adwerx’s innovative platform will help the firm provide personalized advertising for loan officers that targets consumers and real estate agents on premium websites and social media
April 14, 2021 — With more than 50 branches across the United States, Draper and Kramer Mortgage Corp. has been named one of the Top Mortgage Lenders in America by Scotsman Guide Magazine and one of the 50 Best Companies to Work for by Mortgage Executive Magazine. In continuing with their commitment to excellence, they’ve joined forces with Adwerx, one of the country’s fastest-growing digital marketing platforms, to help loan officers stay consistently top-of-mind, attract more borrowers, and win more referrals.
Draper and Kramer Mortgage Corp. is leveraging Adwerx’s state-of-the-art digital advertising automation technology to power online ads for their loan officers through Adwerx Enterprise. These campaigns will reach the website visitors, custom audiences, and local markets of top loan officers with hyper-targeted ads across social media platforms and premium websites visited by potential clients. Adwerx is the only solution designed specifically to automate digital advertising for mortgage brokerages and their loan officers, enabling them to reach home buyers directly, while also staying in front of their real estate referral networks.
“Digital advertising is an important part of our strategy,” said Coleen Bogle, Vice President of Marketing at Draper and Kramer Mortgage Corp. “We trust Adwerx to help extend our reach and keep our top loan officers in front of prospective borrowers who are browsing online. Plus, the ease and effectiveness of the platform increases their productivity and allows them to focus on attracting and serving more clients.”
It is essential for loan officers to use digital advertising to stay at the forefront of today’s hyper-competitive lending market. The Adwerx Enterprise Platform delivers comprehensive digital advertising strategies that are easy to create and deploy, so loan officers can focus on the human relationships that build their business. To learn more, visit enterprise.adwerx.com.
About Draper and Kramer Mortgage Corp.
With more than 50 branch locations nationally, Draper and Kramer Mortgage Corp. is an award-winning residential mortgage lender that serves homebuyers and homeowners across the country. The company has been named one of the Top Mortgage Lenders in America by Scotsman Guide magazine and one of the 50 Best Companies to Work for by Mortgage Executive magazine, all while maintaining an A+ BBB rating and 98% customer satisfaction. For more information, visit www.dkmortgage.com.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
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