The global internet advertising market was estimated at $319 billion in 2019 and is expected to hit $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027.

Major industry players – Google LLC, Baidu, Inc., Amazon.com, Inc., Hulu LLC.., Alibaba Group Holding Limited, Facebook, Inc., Microsoft Corporation, Twitter Inc., International Business Machines Corporation, and Verizon Communications Inc.

Rise in the adoption of identity-based pay-per-click (PPC) marketing is projected to pave the way for lucrative opportunities in the coming years.

The global internet advertising market report is analyzed across platform type, ad format, pricing/revenue model, enterprise size, industry vertical, and region. Based on platform type, the mobile segment accounted for nearly two-thirds of the total market share in 2019 and is expected to rule the roost by 2027. The same segment would also manifest the fastest CAGR of 18.9% during the forecast period.

Based on geography, North America held the share in 2019, holding around two-fifths of the global market. The market across Asia-Pacific, on the other hand, would cite the fastest CAGR of 21.6% from 2020 to 2027. The report also analyzes the market growth across LAMEA and Europe.

Based on pricing model, the performance-based segment garnered more than half of the total market revenue in 2019 and is expected to lead the trail by 2027. At the same time, the hybrid segment would manifest the fastest CAGR of 22.7% throughout the forecast period.

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Covid-19 scenario-

  1. An increase in use of social media during covid-19 led to rising drift to resort to social media platforms to endorse various media content with the target audience, which boosted the global market for Internet advertising.
  2. This trend is likely to continue post-pandemic as well, since advertising of the media and entertainment content over Twitter, Facebook, and Instagram has almost become a new drift in recent time.

Lastly, this report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights on the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

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